Online casinos are increasingly employing gamification to enhance user experience. Gamification involves incorporating game-like elements such as levels, scores, and achievements into the casino experience.

Players might earn points as they play, which they can exchange for bonuses or prizes. Some casinos have developed adventure themes where players can progress through a storyline as they play their favorite casino games.

This approach not only makes the online gambling experience more engaging but also encourages players to return to complete challenges and unlock rewards.